Privacy Policy

This Privacy Policy outlines how we collect, use, process, and protect your personal information when you access and use our online gaming platform. We are committed to maintaining the highest standards of data protection in accordance with UK data protection laws, including the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR). This policy applies to all users of our gaming services and describes your privacy rights and how the law protects you. By using our platform, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. Last updated: January 28, 2026.

Information We Collect

We collect various types of personal information to provide you with secure and compliant gaming services. The information we gather falls into several categories, each serving specific purposes related to account management, regulatory compliance, and service enhancement. When you register an account, we collect personal identification details including your full name, date of birth, residential address, email address, and telephone number. This information is essential for verifying your identity and ensuring compliance with UK gambling regulations.

Financial information is collected when you make deposits or withdrawals from your gaming account. This includes payment method details, transaction histories, banking information, and records of all financial activities on our platform. We also collect technical data automatically when you use our services, including IP addresses, browser types, device information, operating system details, and usage patterns.

Data Type	Examples	Collection Method
Personal Identity Data	Name, date of birth, address, phone number	Registration forms, verification documents
Financial Data	Payment details, transaction history, banking information	Deposit/withdrawal forms, payment processors
Technical Data	IP address, browser type, device ID, cookies	Automatic collection during platform use
Gaming Data	Game preferences, betting patterns, session duration	Platform interaction tracking

Gaming-related information encompasses your betting history, game preferences, session durations, and interaction patterns with our gaming products. We also collect communications data, including records of customer service interactions, live chat conversations, and any correspondence you have with our support team. Verification documents such as passport copies, utility bills, and other identity confirmation materials are collected to meet Know Your Customer (KYC) and Anti-Money Laundering (AML) requirements mandated by UK gambling authorities.

Legal Basis and Purposes of Processing

We process your personal data based on several legal grounds recognised under UK data protection law. The primary legal basis for processing is the performance of our contract with you, which enables us to provide gaming services, process your deposits and withdrawals, and maintain your account. We also rely on legal obligation as a basis for processing, particularly for compliance with UK Gambling Commission requirements, anti-money laundering regulations, and tax obligations.

Legitimate interest forms another crucial legal basis, allowing us to improve our services, prevent fraud, ensure platform security, and conduct marketing activities where appropriate. In specific circumstances, we may seek your explicit consent for certain processing activities, such as sending promotional communications or using advanced analytics tools. The purposes for which we process your data include account verification and management, facilitating gaming transactions, ensuring regulatory compliance, preventing fraud and money laundering, providing customer support, improving our services, and fulfilling legal obligations to regulatory authorities.

Account creation, verification, and ongoing management
Processing deposits, withdrawals, and gaming transactions
Compliance with UK Gambling Commission regulations
Anti-money laundering and fraud prevention measures
Providing customer support and resolving disputes
Improving our gaming platform and user experience
Meeting legal obligations and responding to regulatory requests
Marketing communications where consent has been provided

Data Sharing and Third Party Disclosures

We share your personal information with carefully selected third parties who assist us in providing secure and compliant gaming services. Payment processors handle financial transactions and require access to your payment information to facilitate deposits and withdrawals. These processors operate under strict contractual obligations and comply with industry security standards including PCI DSS compliance.

Identity verification services assist us in confirming your identity and age as required by UK gambling regulations. These services may access your personal identification documents and verification data. We also share information with software providers who deliver our gaming content, though this sharing is limited to technical data necessary for game functionality and does not include sensitive personal or financial information.

Regulatory authorities, including the UK Gambling Commission, may receive your data when required for compliance purposes or investigation of suspicious activities. Law enforcement agencies may also receive information where legally required or to assist in criminal investigations. Professional advisors, including legal and financial consultants, may access your data when providing services to us, always under strict confidentiality agreements.

In the event of business restructuring, merger, or acquisition, your data may be transferred to new ownership, though such transfers would be conducted in accordance with UK data protection requirements and you would be notified of any changes to data processing practices.

Data Security and Protection Measures

We implement comprehensive security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security framework includes both technical and organisational measures designed to ensure appropriate levels of protection based on the sensitivity of the data we process.

Technical security measures include industry-standard encryption protocols for data transmission and storage. All sensitive data is encrypted using advanced encryption standards, and our systems are protected by firewalls, intrusion detection systems, and regular security monitoring. Access controls ensure that only authorised personnel can access personal data, and all access is logged and monitored for unusual activity.

SSL encryption for all data transmissions
Secure data centres with physical access controls
Regular security audits and vulnerability assessments
Employee training on data protection and security procedures
Incident response procedures for potential data breaches
Regular backup procedures and disaster recovery planning
Multi-factor authentication for system access
Segregation of duties and principle of least privilege

Organisational measures include comprehensive staff training on data protection principles, regular security awareness programmes, and strict access controls based on job responsibilities. We maintain detailed policies and procedures for data handling, and all employees with access to personal data sign confidentiality agreements. Regular audits and assessments ensure our security measures remain effective and up-to-date with evolving threats and regulatory requirements.

Data Retention and Deletion

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to meet our legal obligations. Our retention periods are determined by various factors including regulatory requirements, the nature of our relationship with you, and legitimate business needs.

Account information and gaming records are typically retained for a period of six years after account closure, as required by UK Gambling Commission regulations and tax authorities. This includes transaction histories, betting records, and account verification documents. Financial data related to anti-money laundering compliance may be retained for up to seven years as required by UK AML regulations.

Technical data such as cookies and session information may be retained for shorter periods, typically ranging from session-based retention to a maximum of two years, depending on the specific purpose and type of data. Marketing communications data is retained until you withdraw consent or for a maximum of three years from last interaction, whichever is sooner.

Upon expiry of applicable retention periods, we securely delete or anonymise your personal data unless longer retention is required by law or for legitimate business purposes such as ongoing legal proceedings. Our deletion procedures ensure that data is irretrievably removed from all systems and backups.

Your Privacy Rights

Under UK data protection law, you have several important rights regarding your personal information. These rights enable you to control how we process your data and ensure transparency in our data handling practices. You have the right to be informed about how we collect and use your personal data, which we fulfil through this Privacy Policy and other communications.

The right of access allows you to request copies of your personal data that we hold. You can make such requests through our customer support channels, and we will provide the information within one month of receiving a valid request. The right to rectification enables you to request correction of inaccurate or incomplete personal data, ensuring your records remain current and accurate.

Right to be informed about data processing activities
Right to access your personal data and obtain copies
Right to rectify inaccurate or incomplete information
Right to erasure in specific circumstances
Right to restrict processing under certain conditions
Right to data portability for certain types of data
Right to object to processing based on legitimate interests
Right to withdraw consent where applicable

The right to erasure allows you to request deletion of your personal data in specific circumstances, though this right may be limited by our legal obligations to retain certain information for regulatory compliance. You also have the right to restrict processing, which allows you to limit how we use your data while maintaining our ability to store it.

Data portability rights enable you to receive your personal data in a structured, commonly used format and to transmit it to another service provider where technically feasible. You can object to processing based on legitimate interests, and we must demonstrate compelling legitimate grounds to continue processing. Where we rely on consent, you have the right to withdraw it at any time, though this will not affect the lawfulness of processing before withdrawal.

Contact Information and Complaints

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal information, please contact our Data Protection Team. We are committed to responding to all enquiries promptly and resolving any issues in accordance with UK data protection requirements.

You can reach our Data Protection Team through multiple channels including email, live chat, or postal correspondence. When contacting us about data protection matters, please provide sufficient detail about your request or concern to enable us to assist you effectively. We may need to verify your identity before processing certain requests to ensure the security of your personal information.

We aim to resolve all data protection enquiries within one month of receipt, though complex requests may require additional time. In such cases, we will inform you of any delays and provide regular updates on progress. If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority.

The ICO can be contacted through their website, telephone helpline, or postal address. They provide guidance on data protection matters and investigate complaints about data handling practices. However, we encourage you to contact us first, as we are often able to resolve concerns quickly and effectively through direct communication.